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Use this section to describe the most important benefit of your product and make sure to describe it in such a way that it's clear who the ideal customer or user for this product is.
Keep this section short and to the point. Use text highlights like this to make it more skimmable.
Keep in mind that many visitors won't watch your sales video or will scan through some of the text before deciding whether to watch it or not. For these visitors, it's very important to have a way to find out whether your product is really suitable for them or not.
Use this section to highlight the main features and/or main benefits of your product.
This section is designed to give your visitor a quick overview of the highlights that set your product apart.
It's important that this section is easily skimmable. Leave more in-depth descriptions for later.
You can easily duplicate this layout to add more features or remove a row to highlight fewer features.
Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.
You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.
Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.
This is your "buy now" area. Represent your product visually, to make it more tangible. Describe in clear terms what your visitor will get when they make the purchase.
The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.
MARC JACOBS // Author
In this section, introduce the author, creator, teacher or face of the brand. Help your audience connect with you on a more personal level and show them that there's a person behind it. It feels better to buy from a person than from a faceless, corporate brand.
You don't need to tell your life story. Just explain what qualifies you and why you care and add a personal detail or two.
Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.
Julia Stone // Blogger
This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.
5 Simple Steps to...
Boost Your Website's Conversion Rate
You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.